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S.03 · Ads Management

Google Ads management in Austin, TX.

We run Google Ads for Austin service businesses who are tired of burning budget on the wrong clicks. Lower cost per lead, better-qualified calls, and reporting that actually tells you what's working.

See the process
Ads ManagementAccount snapshot · last 30 days
Cost per lead$42−31%
Booked leads118+48
LSA response SLA4 minbest in class
Wasted spend$0negative kws clean
Where we work
Austin-based
Google Ads & LSA certified. Greater Austin service-area focus.
How we work
Weekly, in-account
Negatives, search terms, and bids — every week. Not monthly.
Reported on
Cost per booked lead
Spend, calls, CPL. Never impressions or raw clicks.
Our approach

How we work, in three moves.

Most Austin businesses running Google Ads are quietly lighting money on fire.

Bad keyword targeting, no negative keywords, broken conversion tracking, weak ad copy, landing pages that don't convert, and an agency that sends a "report" full of impressions and clicks that mean nothing. Sound familiar? We manage Google Ads the way a small business owner would if they had the time and the skill set — every dollar accounted for, every keyword checked, every call tracked. No fluff, no vanity metrics, no set-it-and-forget-it. Just campaigns that pay for themselves.

01

We treat your budget like it's ours.

Every dollar gets tracked, every keyword gets justified, and every campaign has a clear job. Most agencies optimize for "good enough." We optimize like we're the ones signing the check.

02

Real optimization, not autopilot.

We're in the accounts every week. Weekly negative keyword work, weekly search terms review, bid adjustments, ad copy testing, landing page checks. Not "set it and forget it" with a monthly invoice attached.

03

Reporting you can actually read.

You'll know exactly what you're spending, what you're getting, and what we're doing about it. Monthly reports under our branding — no white-labeled nonsense from another vendor.

What you get

Six deliverables. No line-item padding.

Every engagement produces the same set of things. Your scope is which ones, at what depth — not which new thing we invented for the quote.

D.01
Campaign setup & management

We build campaigns from scratch — account structure, ad groups, bidding, geotargeting down to the Austin neighborhoods that matter. No template campaigns, no copy-paste from another account.

D.02
Local Services Ads (LSA)

Verification, budget management, lead dispute management, and LSA review generation so you rank above the Map Pack and only pay for real qualified calls.

D.03
Keyword & negative keyword ops

We research the keywords your Austin customers actually search, then check the search terms report every week and add negatives so you stop paying for clicks that were never going to buy.

D.04
Ad copy & creative testing

Headlines and descriptions written to match search intent, call out local context, and pre-qualify clicks. We test variations, track what converts, and cut what doesn't.

D.05
Landing page optimization

The best ad copy can't fix a broken landing page. We audit and optimize the pages your ads point to — speed, headline match, CTAs, mobile, trust signals — so traffic actually converts.

D.06
Conversion tracking & reporting

Call tracking, form tracking, and offline conversion import from your CRM. Monthly report: spend, calls, cost per lead, top keywords, wasted spend caught, what we're doing next.

The engagement

Three steps, in order.

No surprise scope. Every client runs through the same three steps in the same order — because that's the sequence that compounds.

01

Step 1

Free Google Ads audit

Give us access to your Google Ads account (or the account you're thinking about using) and we'll send back a real audit — wasted spend, broken tracking, keyword gaps, weak ad copy, and what it would take to fix it. No pitch, no pressure.

  • Wasted spend
  • Tracking
  • Keyword gaps
  • Ad copy

02

Step 2

Build or rebuild the account

Based on the audit, we either clean up what you have or build from scratch — campaign structure, keywords, ad copy, landing pages, conversion tracking. You approve everything before anything goes live.

  • Structure
  • Copy
  • Landing pages
  • Approval

03

Step 3

Manage, you see leads

We handle the account day-to-day. You get monthly reports showing spend, calls, cost per lead, and what we're optimizing next. Most clients see cost per lead drop within the first 60 days.

  • Weekly ops
  • Monthly report
  • 60 days
Example outcome

A representative result.

Placeholder case study — we'll substitute in real client numbers on request. Confidential engagements are available on a call.

−40%
Cost per lead · 60 days

Austin businesses we've helped scale.

"Our cost per lead dropped 40% in the first two months. They found budget we didn't know we were wasting and redirected it into keywords that actually convert." Another: "We'd worked with two other agencies before. These are the first people who actually showed us what was happening in the account and fixed it."

Client names available on request · Austin-based team
Questions we hear

Short answers to the usual ones.

Most of our clients start at $1,500–$3,000/month in ad spend, on top of our management fee. Under $1,000/month we'd steer you toward Local SEO first — the math on paid doesn't work at that budget.
No. Month-to-month with 30 days notice. If the numbers aren't working you shouldn't be locked in.
You do. We work inside your account — not a reseller wrapper — so you keep the history, the learning, and the access if we ever stop working together.
Yes, and most clients benefit from it. Ads fill the top of the SERP while SEO compounds. We coordinate the keyword strategy across both so they don't cannibalize each other.
Paired with

Most clients engage us for more than one.

Each service is sold standalone, but the compounding happens when two or three run together. Here's where to go next.

Start here

Ready to get ads management done properly?

A free audit gets you a ranked list of what to fix — whether you hire us or not. We reply within two business days.