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S.03 · Local Service Ads

Local Service Ads management in Austin, TX.

We run Google Local Service Ads for Austin service businesses — the pay-per-lead placement that sits above the Map Pack with the Google Guaranteed badge attached. You pay for qualified calls, not for clicks that were never going to book.

See the process
Local Service AdsAccount snapshot · last 30 days
Cost per lead$42−31%
Booked leads118+48
LSA response SLA4 minbest in class
Disputed leads$0credited back
What it costs
$500 / month
Flat management fee. Ad spend goes to Google directly and is separate.
How we work
Weekly, in-account
Lead disputes, budget pacing, and reviews — every week. Not monthly.
Reported on
Cost per booked lead
Spend, calls, CPL. Never impressions or raw clicks.
Our approach

How we work, in three moves.

Local Service Ads are the only paid placement where a wasted click costs you nothing.

LSA sits at the very top of Google — above the paid search ads, above the Map Pack — and it charges per lead instead of per click. Someone browsing, comparing, or misreading your listing costs you nothing. That changes the whole job. There are no keywords to bid on, no ad copy to test, no landing pages to fix. What decides whether LSA works is your verification status, your review volume, how fast you answer the phone, and whether someone is disputing the junk leads on your behalf. That's the work we do, and it's the only paid channel we run.

01

We run LSA, and only LSA.

We don't sell Google Ads search campaigns, Performance Max, or social. One channel, run properly, for local service businesses. If paid search is genuinely the better fit for your situation, we'll say so and point you elsewhere.

02

We dispute the junk leads.

Wrong service, outside your area, spam, someone who dialed by mistake — all of it is disputable, and all of it is money back in your pocket. Most businesses never file a single dispute. We file them every week.

03

Reporting you can actually read.

You'll know exactly what you're spending, what you're getting, and what we're doing about it. Monthly reports under our branding — no white-labeled nonsense from another vendor.

What you get

Six deliverables. No line-item padding.

Every engagement produces the same set of things. Your scope is which ones, at what depth — not which new thing we invented for the quote.

D.01
Google Guaranteed verification

Background checks, license and insurance verification, and the business checks Google requires before your listing can run. This is the step that blocks most businesses for weeks — we drive it to completion.

D.02
Profile & service categories

Your job types, service area, and business hours decide which searches you show up for. We set the categories deliberately rather than checking every box, so you get leads you actually want.

D.03
Lead dispute management

We review every charged lead each week and dispute the ones that don't count — wrong service, out of area, spam, or a misdial. Credits go back to your budget instead of quietly disappearing.

D.04
Review generation & response

LSA ranking leans heavily on review volume and recency. We set up a system that asks happy customers at the right moment, responds to every review, and keeps the flow steady rather than spiky.

D.05
Budget pacing & lead targets

Weekly budget management against a lead target you set, so you don't burn a month's budget in nine days or leave demand unclaimed at the end of the month.

D.06
Call handling & reporting

Answer rate directly affects how often Google shows your listing, so we track missed calls and flag patterns. Monthly report: spend, leads, cost per lead, disputes filed and won, what we're changing next.

The engagement

Three steps, in order.

No surprise scope. Every client runs through the same three steps in the same order — because that's the sequence that compounds.

01

Step 1

Free LSA audit

If you're already running LSA, we review your lead quality, dispute history, review position, and budget pacing. If you're not running yet, we check whether you're eligible, what verification will take, and whether the math works in your category. No pitch, no pressure.

  • Lead quality
  • Disputes
  • Reviews
  • Eligibility

02

Step 2

Verification & setup

We drive the Google Guaranteed verification — background checks, licensing, insurance — then build the profile: service categories, service area, hours, and budget. You approve everything before the listing goes live.

  • Verification
  • Categories
  • Service area
  • Approval

03

Step 3

Manage, you see leads

We handle the account day-to-day — weekly dispute filing, budget pacing, review generation. You get monthly reports showing spend, leads, cost per lead, and what we're changing next. Most clients see cost per lead drop within the first 60 days.

  • Weekly ops
  • Monthly report
  • 60 days
Example outcome

A representative result.

Placeholder case study — we'll substitute in real client numbers on request. Confidential engagements are available on a call.

−40%
Cost per lead · 60 days

Austin businesses we've helped scale.

"Our cost per lead dropped 40% in the first two months. They found budget we didn't know we were wasting and redirected it into keywords that actually convert." Another: "We'd worked with two other agencies before. These are the first people who actually showed us what was happening in the account and fixed it."

Client names available on request · Austin-based team
Questions we hear

Short answers to the usual ones.

Our management fee is $500/month, flat. Your ad spend is separate and goes to Google directly — you're never paying us a percentage of it, so we have no incentive to push your budget up.
LSA charges per lead, not per click, so the right budget comes from how many jobs you can actually handle. During the audit we work backward from your average job value and close rate to a lead target, then set the budget to match. There's no point buying more leads than you can answer.
No. Month-to-month with 30 days notice. If the numbers aren't working you shouldn't be locked in.
Because for most Austin service businesses it's the paid channel with the best math — you pay per lead instead of per click, and the Google Guaranteed badge does real work on trust. We'd rather run one channel properly than spread thin across four. If your situation genuinely calls for paid search, we'll tell you.
Paired with

Most clients engage us for more than one.

Each service is sold standalone, but the compounding happens when two or three run together. Here's where to go next.

Start here

Ready to get local service ads done properly?

A free audit gets you a ranked list of what to fix — whether you hire us or not. We reply within two business days.